As the head of Publicis Sapient's innovation incubator, I led the creation of a first-of-its-kind generative AI assistant for our website to answer questions about digital business transformation (DBT).

Most chatbots are deterministic, which means that they're basically just an expensive version of a website's FAQ section. And so by instead using RAG to build our assistant on an LLM, we were able to deploy a much more powerful solution, much more quickly, for a fraction of the cost.

I'm currently working with our web team to build even more functionality into this bot, including some experimental features we haven't seen before. Stay tuned.