AI Expert
Shipped Products
I lead the AI Action Office within Publicis Sapient’s marketing department, responsible for strategizing, building, and deploying AI tools across our 200 person team.
One of these tools is The Flywheel, an autonomous marketing agent that creates entire campaigns 36 days faster, using 92 fewer active human hours, versus our prior benchmark. In addition to leading the creation of this tool, I also spearheaded the strategic and organizational changes needed to make The Flywheel our primary way of creating and delivering marketing work.
I’m also the lead architect of DBT GPT, a RAG chatbot that we created 70% faster and 50% cheaper than deterministic alternatives. This product now forms the backbone of our redesigned corporate website, featured on our homepage and accessible via all of our pages and subdomains.
For our parent company Publicis Groupe, I’m part of the team helping to operationalize our marquee AI product, CoreAI.
Thought Leadership
Publicis Sapient is a 20k-person digital transformation company at the forefront of AI. Within this company, I’m one of the foremost thought leaders on the strategic implementation of AI for enterprise. I work closely with our CMO to monitor trends and develop not just our product roadmap, but also our external positioning around AI, which includes marketing strategies and communications talking points.
So, what is it that I think? First, AI is overhyped in the short term. Most of the oxygen in the AI conversation is taken up by new developments in models and chips; traditional software companies AI-washing their products; and philosophical debates about AGI. The truth is that real enterprise ROI depends very little on LLM advancements or flashy new features within existing toolsets — and so by spending so much of our attention on these things, we risk AI burnout.
Instead, the real potential in AI lies in its ability to allow business leaders to reinvent entire businesses, departments, and workflows from scratch. This is less of a technical or engineering challenge and more of a strategy and organizational challenge: identifying value pools, imagining new solutions, prioritizing the right proofs-of-concept, developing minimum viable products, and scaling across organizations. Solving those problems will be how AI revolutionizes the enterprise. And so AI is underhyped in the long term, because people like me are here to figure it out.
“The deciding factor will be people, not tech”
Years of expertise
I first got involved in AI in 2019, developing and producing Wired’s feature length documentary “Machine Learning: Living in the Age of AI”. This project took me to 3 continents and featured some of the top minds in the field, such as Sebastian Thrun, Kai-Fu Lee, and Alexis Ohanian. The film premiered at Cannes and to date has over 1m views on YouTube.
I then wrote and produced a short documentary about machine learning in drug discovery, which won MM&M Gold.
My transition to actually developing AI products started in 2021 when I joined Publicis Sapient full time. In addition to leading strategy for our AI projects, I also have certifications in product development and AI software engineering.