AN Innovator is someone who Pilots & Scales Ideas that others Think are impossible.

I developed an agentic AI platform that has revolutionized how Publicis Sapient does its marketing. Campaigns now launch 80% faster; perform 15% better; and require 70% fewer input costs.

I led the creation of a generative AI assistant for the Publicis Sapient website to answer questions about digital business transformation (DBT).

Most chatbots are deterministic, which means that they're basically just an expensive version of a website's FAQ section. And so by instead using RAG to build our assistant on an LLM, we were able to deploy a much more powerful solution, much more quickly, for a fraction of the cost.

I developed a first-of-its-kind unbranded film series for Publicis Sapient, directed by 2x Oscar winner Ben Proudfoot. The films have led to over $15m in earned media value (representing 20x ROI), three Clio awards, and have begun earning revenue via IP licensing.

I led The How Channel, Publicis Sapient's award-winning video portal for thought leadership. Innovations I introduced led to:

— 2x organic visitors, completion rate, and total time spent

— 8x engagements and social shares

— 5x marketing-influenced pipeline

As executive director of Condé Nast’s brand agency, I developed new media products that remain some of the company’s biggest revenue generators, including “Custom Preroll”, “Branded Lookalikes”, and “Wired Reports”.