Media: editorial feature film, branded short film

Credits: Strategist, Executive Producer

Recognition: Premiere at Cannes Lions

McCann asked Brand Lab to help introduce their artificial intelligence consultancy to potential clients. I proposed a two-pronged approach: McCann would sponsor an editorial documentary about artificial intelligence, and pair it with a branded film about McCann’s successes in using AI on behalf of their clients.

This year-long project was filmed in Japan, France, and around the US, and gave me the chance to work alongside some of the smartest creatives and strategists in the business. Our 40 minute documentary features the leading voices in AI, and has received over 1.5m views and 25k likes.

The films premiered at the Cannes Festival of Creativity, and helped McCann win Campaign’s “Advertising Network of the Year”.