Never Done

Directed by 2x Oscar winner Ben Proudfoot.

Executive produced by me and Publicis Sapient’s CEO & CMO.

Never Done tells the story of a family due to be evicted on Christmas Eve, until smart and dedicated people came together to make things better.

Results:

  • Over $5m in earned media value, including a dedicated 30 minute segment on CNBC.

  • Together with Forgiving Johnny, led to +15% brand awareness and +24% brand perception for Publicis Sapient.

  • Clio and LIA winner

The film tells the story of a woman named Kersten who was set to be evicted on Christmas 2020. Although Congress had passed a historic Emergency Rental Assistance bill, it was up to states, municipalities, and local nonprofits to get those funds distributed to renters in time to avoid their eviction.

Publicis Sapient helped a Charlotte-based organization called DreamKey Partners digitize their operations so that they could effectively distribute congressional funds to citizens like Kersten and her family.