This film tells the story of designers from Porsche and Lucasfilm coming together to create the newest starship in the Star Wars universe.

This 11 minute documentary was live for only four weeks, but in that time received 1.5m+ views and 40k+ engagements—the most views per day, engagements, and watch time of any brand content in Condé Nast history.

Our custom website, social series, and print feature also drove record engagement and brand lift for Porsche.

In addition to pitching this work and overseeing this program as ECD at Brand Lab, I also directed all of the interviews in the film.