Media: two-season web series, web design

Credits: Executive Producer, Creative Director

Award: Best Brand Film, 2021 Innovation SABRE Awards

The Macallan’s “World’s Best Scotch Experiences” program invites tastemakers from around the world to create experiences—cocktails, tasting menus, or art projects—based on inspiration from Macallan ingredients.

We created an interactive hub to live on Condé Nast Traveler, where users can explore these experiences and book reservations directly through the platform.

In addition to my work for Condé Nast Traveler, I developed a series template and set of video best practices to help Macallan’s agency, M Booth, continue to produce this series on their own.