Media: Comedy short, event, documentary short, website

Credits: Strategy Lead, Executive Producer, Creative Director, Co-Writer

Awards: Webby Honoree; Telly Award

When I pitched a comedy about climate change, everyone thought I was crazy. They were probably right...but we did come away with over 1 million views, a Telly Award, and were selected as a Webby Honoree.

Western Digital, one of the world’s leading hard drive companies, asked for a strategy brief on the most effective way to get people to care about data. After analyzing consumer trends, I recommended 1) focusing on a narrow topic, preferably a corporate social responsibility initiative, and 2) creating an ecosystem of assets, including longform content, stunts, social teasers, and influencer content.

“What Would Happen in a 4C World” featured comedian Aparna Nancherla and allowed me to wear many different hats, including academic researcher, comedy writer, and reality TV producer. Plus, it helped bring a fresh perspective to one of the most pressing issues facing our planet.